Marketing coordinators assist with the marketing efforts for a particular brand or product. They are typically responsible for research and administrative activities, and they may provide support to a varied group of specialists, from market researchers to package designers.
Marketing coordinators work closely with marketing specialists and managers, helping them in carrying out their marketing plans. The online Bachelor of Arts (BA) in Business Administration – Marketing program from Florida Institute of Technology prepares aspiring marketing coordinators with the skills and knowledge to succeed in this career-advancing role.
Job Outlook for Marketing Coordinators
The U.S. Bureau of Labor Statistics (BLS) projects that employment for the overarching category of market research analysts and marketing specialists will grow steadily in the coming years. At 8%, the job growth rate for these marketing roles is faster than the average of all occupations nationally.
The increasing collection and analysis of big data are among the main drivers of employment growth in marketing, aiding in market research, campaign design and strategy. Job competition can be tough for desirable positions. Job seekers with specialized skills and education will likely have the most access to the best marketing opportunities
What Does a Marketing Coordinator Do?
Marketing coordinator job duties often include conducting research, maintaining contact databases and campaign archives, contacting vendors to request bids, coordinating production of collateral and trade show displays, and preparing marketing materials for distribution. Some marketing coordinators may assist in the development of collateral tools, including presentations and marketing materials, and help with promotional programs and campaign strategies to increase product awareness.
As noted above, data analytics is a crucial component of modern marketing strategies. Hence, marketing coordinators also incorporate analytics in research and campaign design, using insight gained to drive engagement via social media and other forms of communication, marketing and advertising.
A marketing coordinator may work in a corporate office or remotely, though some degree of in-person responsibilities is common, be it meeting with clients, running errands for the marketing team or working onsite for events. At times, marketing careers also require travel and long hours. Deadlines and a fast work pace are typical in this industry, and stress can be part of the job.
Marketing Coordinator Salary Potential
Marketing salaries vary depending on education, skills, company size and the industry involved. An aspiring professional may start in an entry-level junior marketing associate role and work their way up to positions such as marketing coordinator, marketing specialist, SEO specialist, director of content marketing or marketing manager.
National salary data on ZipRecruiter indicates that marketing coordinators typically earned between $42,500 and $58,500 per year, as of March 2025. Marketers can attain promotions and substantially higher earnings with further education and experience. For instance, ZipRecruiter reports the average salary of a director of content marketing to be $109,337, as of March 2025. According to BLS data, marketing managers made a median annual salary of $157,620 in 2023.
Marketing Coordinator Qualifications, Education and Training
While some marketing coordinator positions only require an associate’s degree with ample experience, many employers prefer to hire candidates with a bachelor’s degree in marketing, business or a related field. Higher-level marketing positions necessitate further experience and may require more advanced marketing education.
Earning a BA in business administration with a marketing specialization is an excellent first step to pursuing marketing coordinator jobs and other mid-level positions in the field. In fact, BLS reports that many marketing manager positions only require a bachelor’s degree in marketing or a related field, as long as the candidate has extensive on-the-job experience.
Coursework in a marketing BA program typically covers subjects like statistics, accounting, writing, economics, strategic management, business research skills, consumer behavior, marketing analysis and strategy, and management information systems. Students may also choose from a selection of elective offerings to tailor their marketing education to their desired career outcomes. A quality marketing education prepares graduates to:
- Identify target markets and estimate product demand
- Master fundamentals of successful goods and services marketing
- Effectively communicate with clients, senior agency executives and consumers
- Launch an advertising campaign, from planning to execution and analysis
- Work fluently across digital media platforms
- Leverage modern software tools to optimize marketing efforts
Many firms offer opportunities for continuing education. It may be possible to gain an entry- or mid-level job with a bachelor’s degree and use an employer’s tuition assistance program to pay for a more advanced marketing-related business degree.
Is a Marketing Coordinator Position the Right Choice?
For people with strong communication, research and organizational skills who are able to pay strict attention to detail, employment as a marketing coordinator can be an excellent fit. Moreover, the position can pave the way to more advanced roles and a long, successful marketing career.
The fast-paced marketing industry requires continual skill upgrades, so a commitment to lifelong learning is another great attribute to possess for those interested in this exciting career choice. A comprehensive business administration degree program with a concentration in marketing provides the foundation of generalized business skills and cutting-edge marketing expertise needed to excel in the ever-evolving field of marketing.
Learn more about Florida Tech’s online BA in Business Administration – Marketing program.
