A position as a junior marketing associate is an excellent way to launch a marketing career. The online Bachelor of Arts (BA) in Business Administration – Marketing program from Florida Institute of Technology provides students with the knowledge and skills to be successful in marketing associate roles.
Junior marketing associate jobs are found in a wide variety of industries, such as consumer goods, business-to-business and professional services. Junior marketing associates typically serve as part of a team, working under the supervision of a senior marketing associate or marketing manager.
Job Outlook for Junior Marketing Associates
The U.S. Bureau of Labor Statistics (BLS) does not track job outlook data for junior marketing associates. However, BLS projects employment for broader occupational categories that relate to marketing will increase faster than the average growth rate of all occupations from 2023 to 2033. For instance, BLS projects 8% job growth for market research analysts as well as advertising, promotions, and marketing managers through 2033.
Domestic and global competition in consumer products and services will drive job growth, as well as developments in technologies that impact marketing practices like social media, data analytics and artificial intelligence. However, employment for management positions related specifically to traditional advertising and promotions may decrease as demand for print media continues to lessen. Job competition is tough, and the best marketing career opportunities will be for job seekers with specialized skills or advanced education.
National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth. The information provided here does not represent a complete list of hiring companies or job titles, and program options do not guarantee career or salary outcomes. Prospective students should conduct independent research for specific employment information.
What Is a Marketing Associate and What Do They Do?
Junior marketing associate job duties vary according to the industry. A marketing associate job description may include assisting with tasks needed to keep a client project or campaign running smoothly. These tasks often involve supporting the production of marketing materials; updating client-facing advertising pieces, reports and presentations; tracking projects and team activities; assisting with client communications; and standardizing marketing materials.
A junior marketing associate will usually work in a corporate office. To support senior-level staff, entry-level marketing staff may occasionally have to travel on business. A fast-paced environment is typical and may require long hours at times.
Junior Marketing Associate Salary
Salaries vary for junior marketing associates, depending on the size of the employer, the industry involved, education and experience on the job. According to January 2025 data from ZipRecruiter, the average salary for a junior marketing associate is $57,652, though the highest earners make over $124,000 annually. ZipRecruiter reports the average annual salary for senior marketing associates to be $91,177, with the top-paid professionals earning an impressive $175,000.
Junior marketing associates will typically start at the lower end of the pay range. However, those starting in entry-level roles can achieve higher earnings as they attain further education and experience throughout their marketing careers.
Education and Training for Marketing Careers
Employers often require a specialized marketing education for junior marketing jobs, though people from various academic backgrounds may be able to establish a career in the field. The industry is known for offering entry-level or internship roles that lead to positions of greater responsibility and visibility.
Employers fill many senior-level positions through internal promotions of experienced staff. However, employers will also hire candidates with a bachelor’s degree in business administration with a concentration in marketing for high-level roles. In fact, BLS states that the typical required education level to become a marketing manager is a bachelor’s in marketing or a related field, though some employers prefer or require master’s degrees.
Either way, a combination of specialized education and experience is key to climbing the corporate ladder in marketing as well as related fields like sales or communications. A bachelor’s-level marketing education prepares graduates to:
- Deploy market-specific solutions for common business challenges
- Understand the strategies involved in the marketing of goods and services
- Effectively communicate with clients, senior agency executives and consumers
- Apply the latest marketing tools and technologies for both start-up and established companies
- Transition smoothly into accelerated, graduate-level business education programs to advance quickly into marketing leadership positions
Many firms offer opportunities for continuing education. It’s possible to gain an entry-level job and use an employer’s tuition assistance program to help advance one’s marketing education with a bachelor’s or master’s degree.
A Junior Marketing Associate Career Might Be a Perfect Fit for Florida Tech Grads
For those with strong communication and organizational skills, a positive attitude and a professional manner, a junior marketing associate career might be an excellent match. There is substantial room for growth in marketing, from entry-level positions through analyst roles, mid-management, specialist positions, senior management and executive leadership.
Florida Tech’s online BA in Business Administration – Marketing program gives students the tools to excel in marketing roles and leadership positions. Understanding management, an array of business functions and strategic decision-making is key to succeeding in marketing positions that intersect with numerous departments as well as internal and external stakeholders. With the right education, training and experience, modern marketers can go far in their careers.
Learn more about Florida Tech’s online BA in Business Administration – Marketing program.
