Bachelor of Arts in Business Administration – Marketing Online

Learn how to effectively promote brands, goods and services with the advanced skills you will gain in the business administration marketing BA program.

Apply By: 12/30/24
Start Class: 1/13/25
Apply Now

Program Overview

Progress your career with your online business administration marketing bachelors

The Bachelor of Arts in Business Administration – Marketing is designed to equip you with a strong foundation in both business and marketing principles. The business administration marketing bachelor’s online program integrates a liberal arts framework with an emphasis on developing creative, analytical and interpersonal skills. This comprehensive approach is ideal if you aspire to pursue careers in marketing or entrepreneurship.

Throughout the program, you will study consumer behavior, market segmentation, product positioning, pricing strategies and growth management. Prepare for common industry challenges with STEM-based curriculum that includes reviewing case studies, creating business plans and liberal arts fundamentals, all of which will build your research, writing and technical skills.

As a graduate of this program, you will be prepared to:

  • Recognize and apply fundamental business concepts in the field of marketing
  • Learn foundational marketing activities such as product and service development, research, planning, advertising and public relations
  • Learn to apply analytical decision-making to global marketing activities
As a graduate of this program, you will be prepared to:
  • Recognize and apply fundamental business concepts in the field of marketing
  • Learn foundational marketing activities such as product and service development, research, planning, advertising and public relations
  • Learn to apply analytical decision-making to global marketing activities

Career opportunities:

  • Marketing manager
  • Market research analyst
  • Brand manager
Career opportunities:
  • Marketing manager
  • Market research analyst
  • Brand manager

Also available:

At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other undergraduate programs.

Also available:

At Florida Tech, we offer a variety of in-demand online programs that prepare you with relevant skills for your career of choice. Take a look at our other undergraduate programs.

Per Credit Hour $532.50*
Transfer Credits Up to 90
Credit Hours 121

Accreditation

IACBE logo

The Nathan M. Bisk College of Business at Florida Institute of Technology has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs, please view our IACBE member status page.

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Need More Information?

Call 833-591-1092 today!

Call 833-591-1092 today!

Tuition

Invest in your future possibilities

Tuition for the BA in Business Administration – Marketing is affordable. Take advantage of our pay-by-the-course system, so you can manage your budget as you pursue your degree. Technology fees are included in the total tuition.

View additional tuition information+

Program Per Credit Hour Per Course Per Program
BA in Business Administration – Marketing $532.50 $1,597.50 $64,432.50

*Published tuition costs may differ from a student’s estimated total “cost of attendance,” which includes the amount an online student may choose to spend on expenses such as housing and food, books and supplies, transportation and other personal items or activities per academic year. As a Florida Tech Online student, you will only ever be billed for applicable tuition and fees. All other costs listed below are estimates per academic year required by the federal government to help you budget for your education. For further information regarding program tuition and fees, please reach out to your enrollment representative or refer to the undergraduate or graduate fees policy. View full cost of attendance information.

Potential Expenses Per Year

Program Technology Fees Federal Student Loan Fees Housing & Food Books & Supplies Transport Personal Expenses Total
BA in Business Administration – Marketing (Full-Time) $300 $66 $15,240 $1,200 $1,500 $2,100 $
BA in Business Administration – Marketing (Part-Time) $150 $33 $7,620 $600 $750 $1,050

Tuition breakdown:

Per Credit Hour $532.50*

Calendar

Check to see which start date works for you

The BA in Business Administration – Marketing online program is ideal for working students. Choose from multiple start dates and complete your degree at the pace that best fits your schedule.

View full calendar  + 

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall 2 202410/21/2410/7/2410/14/2410/16/2410/18/2412/15/248 weeks
Spring 1 20251/13/2512/30/241/6/251/8/251/10/253/9/258 weeks
Summer 20255/19/255/5/255/12/255/14/255/16/257/13/25

Now enrolling:

Next Apply Date 12/30/24
Start Class 1/13/25

Ready to take the next steps toward earning your degree?

Apply Now

Admissions

View our business administration marketing bachelor’s admission criteria

At Florida Tech, we’ve streamlined the admission process to help you get started quickly. Please read the requirements for the BA in Business Administration – Marketing online program.

View all admission requirements +

  • Completed application
  • For freshman: Official transcripts from a high school or equivalent (GED or certificate of completion, must bear date of graduation)
  • For transfers: Official transcripts from all accredited colleges/universities attended
  • Minimum GPA of 2.5

Official transcripts, test scores and other documents should be sent to:

Mail address:
Office of Admissions
150 W. University Blvd.
Melbourne, FL 32901

Admission Requirements

  • 2.5 GPA
  • No application fee
  • Official transcripts

Courses

Browse our online business administration marketing bachelor’s courses

For the BA in Business Administration – Marketing online, the curriculum comprises 121 credit hours, including 94 credit hours of core courses and 27 credit hours of additional courses.

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Duration: 8 Weeks weeks
Credit Hours: 1
Helps students new to Florida Tech and online learning to adjust to the university and acquire essential academic survival skills (online classroom behavior, academic honesty, study skills, etc.) that enhance academic integration into college. Requirement for all Florida Tech Online students
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys the functions and operations of business organizations in a global marketplace. Studies the structure, operation, financing, relationships and responsibilities of firms in context of current legal, social, regulatory and environmental issues. Requires critical thinking, communication, research, and individual and group problem solving.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces computer applications. Includes basic computer concepts and terminology through experience using the operating system, and word processing, spreadsheet and presentation management software.
Duration: 8 Weeks weeks
Credit Hours: 3
Uses commercial software to understand the business functions of computers and develop personal competency in practical application of computers in business. Provides specific knowledge and advanced capabilities in various skills necessary for effective performance in academic and practical environments.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the financial environment, financial statements, the accounting cycle and the theoretical framework of accounting measurement, emphasizing mechanics, measurement theory and the economic environment.
Duration: 8 Weeks weeks
Credit Hours: 3
Continues EAC 2211. Emphasizes understanding the role of accounting in product costing, costing for quality, cost-justifying investment decisions, and performance evaluation and control of human behavior.
Duration: 8 Weeks weeks
Credit Hours: 3
Uses quantitative techniques to aid in decision-making. Emphasizes problem identification and applies appropriate solution techniques for interpretation of results. Includes probability theory, decision-making under certainty, risk and uncertainty, inventory control, forecasting, PERT/CPM, utility theory and linear programming.
Duration: 8 Weeks weeks
Credit Hours: 3
Incorporates all functional business areas dealing with organizational challenges. Emphasizes decision-making processes related to strategy formulation and implementation in global settings.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts that aid in understanding both aggregate economic conditions and the policy alternatives designed to stabilize national economies. Includes the determination of GDP and national income, inflation, unemployment, monetary policy, economic growth and exchange rates.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the neoclassical theory of price determination. Includes supply and demand analysis, production and cost theory, market structures, externalities and public goods, factor payments, income distribution and informational asymmetries.
Duration: 8 Weeks weeks
Credit Hours: 3
Investigates the operational responsibilities of individuals in light of political, moral, social, ethical and jurisprudential considerations.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the principles of corporate financial management. Emphasizes the time value of money in investments of real or financial assets. Covers planning for current assets and liabilities, and long-range capital. Passing grade in EST 2703 Statistics is recommended.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces management as a discipline and process. Includes evolution and scope of management, decision-making, planning, strategy, organizing, staffing, leading, control, change, and the importance of management in the global environment and ethical considerations of management decisions.
Duration: 8 Weeks weeks
Credit Hours: 3
Covers the principles and systems related to the management and leadership of human resources. Includes legal and administrative law issues; health, safety and security; selection and placement; job analysis; training and development; compensation and benefits; and job analysis systems.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces business research methods and techniques for composing and formatting an industry analysis. Emphasizes written communication for the business discipline and how to use library and census databases. Requires synthesis of information from multiple sources and production of senior-level business analysis. First in a two-course sequence.
Duration: 8 Weeks weeks
Credit Hours: 3
Focuses on applying business research methods learned in EMG 4005 to produce a new venture concept and actionable business plan as second in a two-course sequence. Emphasizes critical thinking and business analysis tools (marketing, and operational, financial, organizational and strategic analysis). Introduces business presentation techniques.
Duration: 8 Weeks weeks
Credit Hours: 3
Studies human behavior in organizations. Blends newer concepts of behavior theory with classical organizational theory. Includes methods for bringing change to organizations.
Duration: 8 Weeks weeks
Credit Hours: 3
Provides the fundamental principles in the marketing of goods, services and ideas. Includes planning, pricing, promotions and distribution. Focuses on global marketing, marketing ethics and managing the marketing function.
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes mathematical concepts. Includes measures of central tendency and spread; probability; binomial, normal and t distributions; statistical inference; and linear regression and correlation.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the consumer decision-making process and its societal, cultural, environmental, group and economic determinants. Includes consumer motivations, values, wants and needs. Teaches how to develop marketing strategies that effectively serve consumers, and how to use the managerial perspective to improve marketing strategy decisions.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces measurement and research techniques, problem identification and resolution through formal theory, and evaluation and interpretation of market research. Emphasizes design, execution, analysis and interpretation of both qualitative and quantitative primary research. Requires production of a formal report from primary research.
Duration: 8 Weeks weeks
Credit Hours: 3
Advanced study of the managerial aspects of marketing to include the decision areas pertaining to the marketing environment, opportunity analysis, marketing strategy and product, channel, price and promotional decisions. Uses cases to aid the student in experiencing real-life business situations.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines marketing from a global perspective. Focuses on the effects of international trade and the political, legal, financial and cultural environments on marketing mix decisions. Studies the analysis and design of marketing strategies for diverse international environments.
Duration: 8 Weeks weeks
Credit Hours: 3
Studies the important uses of information technology in organizations. Includes information requirements and flow, system design and analysis methodologies, the generation and accumulation of data for decision-making, and the implementation and control of information systems.

Students must select two of the following courses.

Duration: 8 Weeks weeks
Credit Hours: 3
Teaches how to distinguish, identify and design events using market research. Includes types of promotions, key components and strengths in branding, and how to develop a marketing plan. Focuses on the complexity of relationship marketing (sponsorship, fan development, merchandising and event marketing) through promotion strategie
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the key drivers of customer satisfaction and behavior. Explores the scope, complexity and challenges of the hospitality, recreation and travel industries. Focuses on situation analysis, and the planning and management of facilities to increase customer value, loyalty and satisfaction.
Duration: 8 Weeks weeks
Credit Hours: 3
Presents the point of view of a potential manager. Provides a foundation for management decision-making in a rapidly changing retail environment. Includes retail strategy, service retailing, legal and ethical issues, information systems, buyer behavior, merchandise management and international retailing.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces branding as it relates to consumer behavior. Includes creating and sustaining shareholder value through brands. Uses theory and real-world cases to examine branding in terms of positioning, design and packaging, integration, brand equity and corporate identity. Requires initiation and completion of a brand audit.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the skills and tools needed for start-up marketing. Covers the identification of market segments, product positioning, estimating product demand, setting prices and rapid growth management.
Duration: 8 Weeks weeks
Credit Hours: 3
Studies the development and execution of the marketing communication process. Covers a variety of available media channels. Includes traditional and online sources. Emphasizes the importance of using a fully integrated approach in the formulation and management of a media marketing plan.
Duration: 8 Weeks weeks
Credit Hours: 3
The first of two courses in college-level writing skills. Focuses on writing essays using various rhetorical modes: persuasion, description, comparison and analysis. Presents basic methods of library research, as well as the MLA documentation system. Students write one research paper and several essays.
Duration: 8 Weeks weeks
Credit Hours: 3
Continues work begun in WRI 1000 First-Year Writing 1. Includes study in rhetorical analysis and the conventions of various genres. Also includes intensive instruction in writing and revision of work that culminates in a research paper.
Duration: 8 Weeks weeks
Credit Hours: 3
The second of two courses in college-level writing skills. Focuses on reading and analyzing poems, plays and short works of fiction. Students write several essays and one research paper on literary topics.
Duration: 8 Weeks weeks
Credit Hours: 3
Practice in the technical and scientific writing style and format, including gathering and using data to prepare reports. Includes abstracts, reports, letters, technical descriptions, proposals and at least two oral presentations.
Duration: 8 Weeks weeks
Credit Hours: 3
Designed for the future business professional. Includes business research methods, report writing, business correspondence and communication in the workplace. Covers analytical, informational, routine and special reports.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces civilization from its early development to the European Renaissance. Emphasizes the interpretation of primary texts that reflect the intellectual and historical changes in society. The first of two interdisciplinary courses
Duration: 8 Weeks weeks
Credit Hours: 3
Similar in purpose and method to HUM 2051, continues the interpretation of primary texts, emphasizing the Renaissance period, the Enlightenment, Romanticism and the Modern Age.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the major ideas, ideals and events that have determined the American experience in the 19th and 20th centuries.
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys key philosophical problems that occupied philosophers in the modern period and today. Emphasizes the analysis of theories by modern and contemporary philosophers on issues such as the nature of knowledge, facts versus values, personal identity, and consciousness in their historical context.
Duration: 8 Weeks weeks
Credit Hours: 3
Elementary coverage of discrete mathematics. Includes logical arguments, mathematical induction in proofs, sets and relations (extension to functions and their properties), elementary counting principles (inclusion-exclusion), permutations and combinations.
Duration: 8 Weeks weeks
Credit Hours: 3
Real-number system; arithmetic operations with polynomials, special products and factoring; linear, fractional and quadratic equations; inequalities, exponents, radicals and absolute values; functions and graphs; and complex numbers, logarithms, logarithmic and exponential functions
Duration: 8 Weeks weeks
Credit Hours: 3
Emphasizes mathematical concepts. Includes measures of central tendency and spread; probability; binomial, normal and t distributions; statistical inference; and linear regression and correlation.
Duration: 8 Weeks weeks
Credit Hours: 3
Presents basic aeronautical factors affecting aircraft design and performance. Major topics include atmospheric properties, lift, drag, thrust, aircraft performance, stability and control, high-speed aerodynamics, operating strength limitations, and aerodynamics of specific flying problems.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts and applications of the physical sciences for non-science majors. Includes the processes and history of science, thermodynamics, electricity, waves, chemical reactions, nuclear energy, relativity and the formation of the Earth and the universe.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts and applications of the biological sciences for non-science majors. Includes cell structure, function and reproduction, genetics and genetic engineering, evolution and the environmen
Duration: 8 Weeks weeks
Credit Hours: 3
Covers topics essential for understanding our universe in the 21st century. Introduces astronomy concepts for nonscience majors. Includes principles that demonstrate the size of Earth and our solar system, the age of Earth, the origin of the elements and the age of our universe. Also includes how humans may colonize off-Earth locations.
Duration: 8 Weeks weeks
Credit Hours: 3
Includes a survey of physics, chemistry and astronomy including motion, forces, energy, electricity, waves, the metric system and the application of science and technology to everyday living.
Duration: 8 Weeks weeks
Credit Hours: 3
Facilitates student understanding of laws, phenomena and processes of cellular and human biology, and to address selected current topics in ecology and environmental science.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the concepts that aid in understanding both aggregate economic conditions and the policy alternatives designed to stabilize national economies. Includes the determination of GDP and national income, inflation, unemployment, monetary policy, economic growth and exchange rates.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the neoclassical theory of price determination. Includes supply and demand analysis, production and cost theory, market structures, externalities and public goods, factor payments, income distribution and informational asymmetries.
Duration: 8 Weeks weeks
Credit Hours: 3
Explores how scientific investigators explain the natural world. Provides an overview of the history of science and mathematics to broaden comprehension. Puts work in science and mathematics pedagogy in historical context. Improves writing, research and analysis skills.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the major ideas, ideals and events that have determined the American experience in the 19th and 20th centuries.
Duration: 8 Weeks weeks
Credit Hours: 3
Explores the basic questions concerning human nature, human behavior, crime and criminality from the perspectives of sociological, psychological and criminological theories.
Duration: 8 Weeks weeks
Credit Hours: 3
Overviews psychological processes, including both areas in which psychology is a natural science (physiological psychology, sensation and perception, basic learning and cognition) and a social science (motivation, human development, personality, social interaction, psychopathology and psychotherapy).
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the relevance of psychological understanding in personal and interpersonal situations, including definitions and discussions of human adjustment factors, such as anxiety, stress, coping mechanisms and psychological adaptation.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines experimental evidence on the physical, physiological and psychological effects of drug use and conclusions relating to the real vs. alleged effects of drugs.
Duration: 8 Weeks weeks
Credit Hours: 3
Integrates and presents biological, psychosocial and cultural aspects of human sexuality within the context of the most recent research findings.
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys the theory, research and applications of psychology pertaining to exercise and sports. Presents current topics and issues relevant to sport psychology.
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys the areas of social psychology as it has evolved in American psychology, including its history, methods and theories of intrapersonal, interpersonal and group behavior. Reviews sociological approaches to social psychology and cultural processes that affect social phenomena.
Duration: 8 Weeks weeks
Credit Hours: 3
Overviews the major theoretical approaches to personality development and research in the field.
Duration: 8 Weeks weeks
Credit Hours: 3
Overviews psychological principles, theories and research pertaining to the developing child from conception through early adolescence. Includes biological and environmental influences on affective, cognitive, moral, social and personality development.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines the research and application of the essential competencies of effective leadership such as managing conflict, facilitating communication and leading groups and teams.
Duration: 8 Weeks weeks
Credit Hours: 3
Covers the many ways psychology is applied in organizations to improve performance and quality of work life. Includes employee selection and personnel law, performance management, training, motivation, job attitudes, stress, teamwork, leadership and organizational development.
Duration: 8 Weeks weeks
Credit Hours: 3
Examines psychological disorders, including theories for their development, symptomology and system of classification.
Duration: 8 Weeks weeks
Credit Hours: 3
Overviews clinical psychology and community psychology. Reviews methods of clinical assessment and treatment of behavioral disorders. Presents the concepts of community psychology as they have developed from the fields of psychology, social work and public administration
Duration: 8 Weeks weeks
Credit Hours: 3
Offers an interdisciplinary viewpoint of the many ways in which human beings function as individuals, members of larger groups and members of particular cultures. Explores the disciplines of sociology, psychology and criminology in seeking to understand and explore human behavior.
Duration: 8 Weeks weeks
Credit Hours: 3
Surveys various global issues arising since World War II. Combines history, political science and economics. Emphasizes the interaction of the superpowers during the Cold War, the post-colonial emergence of the Third World, the ascendancy of regional and international economic and political institutions and the reshaping of contemporary Europe.
Duration: 8 Weeks weeks
Credit Hours: 3
Introduces the contemporary social issues such as poverty, unemployment, energy, pollution, sexual deviance, drugs and crime. Includes causes, interactions, policy and possible solutions

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