Mobile and online sales become more and more vital to business revenue as technology continues to expand around the world. Interactive sales managers in a wide variety of industries leverage online opportunities to help organizations meet their goals.
These sales managers are experts in a variety of modern business practices, ranging from online marketing to promotions to social media analytics. Plus, they must excel in personal interaction, communication and engagement. The path to gaining these skills and pursuing an interactive sales manager career can begin with enrolling in the online Master of Business Administration (MBA) in Marketing program from Florida Institute of Technology
Interactive Sales Manager Job Outlook
The U.S. Bureau of Labor Statistics (BLS) expects the job outlook for sales managers to be positive in the coming years, with faster growth than the average of all occupations. Specifically, BLS projects employment of sales managers will increase 6% from 2023 to 2033, resulting in roughly 48,600 job openings per year.
BLS notes that online shopping will likely continue to increase, lessening demand for brick-and-mortar sales workers. Sales managers with advanced skills in online media and ecommerce have the capacity to navigate this transition fluidly and, as such, should have the most opportunities in the expanding digital marketplace.
Interactive Sales Manager Job Duties
As with traditional sales managers, an interactive sales manager will fulfill numerous duties during the work day, all designed to drive profitable sales growth across multiple platforms. Specific duties will vary according to the industry, but in general may include targeting and researching potential accounts, evaluating customer needs and analyzing market trends. Developing sales strategies, goals and objectives, as well as implementing sales plans, are additional duties for these interactive sales professionals.
As leader of the interactive sales team, the interactive sales manager will often hire, train and develop staff. In this role, they are usually expected to establish measurable sales goals and evaluate staff accordingly.
Creating sales promotions, researching additional revenue streams and overseeing sales of digital initiatives are also duties of an interactive sales manager. They may conduct sales training, attend sales meetings, call on potential clients and develop sales proposals. Providing interactive sales projections and actual sales activity data to management and other stakeholders is another function of the interactive sales manager.
The interactive sales manager is also typically responsible for staying on top of industry, marketing and interactive product and service delivery trends. They identify and recommend improvements in sales procedures, and collaborate with other marketing managers to create new programs and promotions to improve interactive sales performance.
Most interactive sales managers work in offices. A 40-hour week is standard, but longer hours may be necessary during busier periods, such as holiday sales cycles and new program launches. Depending on the employer, travel may be required.
Interactive Sales Manager Salary
According to BLS, the median annual salary for sales managers was $138,060 in 2024. Salaries ranged from less than $66,910 (the lowest 10% of earners) to over $239,200 (the highest 10% of earners).
This demonstrates the wide variance in sales manager income. With additional experience, interactive sales managers often advance to roles of increasing responsibility and higher potential annual pay.
Further, sales managers may receive additional compensation such as performance-based bonuses or profit-sharing options. For high-performing professionals, this additional compensation can increase one’s earning potential significantly. The data shows that the top salaries generally go to those with solid experience and the advanced skills employers need to remain competitive — digital skills being the current “name of the game.”
Education and Training Requirements
Most sales manager jobs require a bachelor’s degree and previous experience as a sales representative, as noted by BLS. Some employers show preference to candidates with advanced training and education, including master’s degrees.
Sales and business professionals who wish to pursue an interactive sales manager position can improve their chances by acquiring up-to-date skills through an MBA program with a concentration in marketing. Coursework typically covers topics like marketing management, strategic marketing, consumer behavior and advanced market research. Employers can be confident that professionals with an MBA in marketing are able to:
- Apply interactive sales management skills to a variety of organizations
- Boost web performance by analyzing emerging technologies and choosing effective solutions
- Develop successful online marketing campaigns
- Integrate consumer browsing behavior and key analytics into sales programs
- Leverage advanced knowledge and skills to succeed as an interactive sales manager
Considering a Career as an Interactive Sales Manager?
If your career goals include being on the leading edge of interactive business and expanding technology, you might be a great fit for becoming an interactive sales manager. Individuals who succeed in this exciting career are solution-centered, outgoing, creative and detail-oriented.
Strong communication and negotiation skills, self-motivation and a strong work ethic are also valuable attributes. Those who possess these attributes can take the next step and acquire up-to-date knowledge and must-have skills by earning an online MBA in Marketing from Florida Tech. This respected degree could open doors to a successful interactive sales manager career.
Learn more about Florida Tech’s online MBA in Marketing program.
