As the amount of business conducted online continues to expand, more companies need the expertise of senior internet marketing consultants to manage and execute successful online marketing strategies. As such, these high-level marketing professionals are in demand to grow businesses worldwide.
While a bachelor’s degree may suffice for entry-level digital marketing positions, higher-level roles require extensive experience, cutting-edge internet marketing skills and expertise with current methods — all of which students can develop through earning a specialized master’s degree. In specific, pursuing an exciting senior internet marketing consultant career can begin with enrolling in the online Master of Business Administration (MBA) in Marketing program from Florida Institute of Technology.
Senior Internet Marketing Consultant Job Outlook
Depending on a professional’s specific role, responsibilities and the type of organization they work for, internet marketing consultant jobs could fall under a number of categories as outlined by the U.S. Bureau of Labor Statistics (BLS). All these job categories have higher projected growth rates than the national average.
For example, the average growth rate of all occupations combined is 4% as of 2023. Here are several specialist and management occupations under which senior internet marketing consultants may fall, along with 2023 to 2033 employment increase projections from BLS:
- Advertising, promotions and marketing managers: 8%
- Market research analysts: 8%
- Management analysts: 11%
As digital marketing now makes up a large portion of overall marketing efforts and spend, specialists in this area will continue to be in high demand. Candidates with experience across a variety of digital media platforms should have the best opportunities. Competition could be keen; job seekers with a master’s degree or MBA in marketing should have the best prospects.
What Does a Senior Internet Marketing Consultant Do?
Senior internet marketing consultants — also known as digital marketing consultants — work in a wide variety of industries, such as healthcare, manufacturing, retail, travel and more; they may work independently or for an employer. Job duties for these internet marketing specialists include leading search engine marketing initiatives to meet organizational goals. This effort typically involves online ad campaign development, optimization and performance analysis.
By analyzing client websites, senior internet marketing consultants can recommend tools and strategies to meet stated online marketing objectives. These strategies often include social media marketing, search engine optimization, search marketing campaigns and link building. Creating, developing and implementing internet marketing plans are principal tasks of the senior internet marketing consultant.
These highly skilled professionals may also oversee web analytics research to determine marketing plan effectiveness. Extracting insight from data, identifying relevant trends and recommending appropriate action are typical related activities.
Senior internet marketing consultants must also provide regular reports, change campaigns as needed and update optimization elements. They also monitor and develop solutions to issues that arise in daily internet marketing activities. Staying on top of fast-changing trends in online search engine marketing is another important aspect of the senior internet marketing consultant’s job.
Additional job duties may include creating website content, including ad and web page copy, and using search engine marketing tools to create ad campaigns. Managing and updating keyword lists is another crucial aspect of this profession.
Depending on the employer, senior internet marketing consultants may work from home or in an office. A 40-hour week is standard.
Senior Internet Marketing Consultant Salary Range
Salary data will vary as job titles evolve in this emerging profession. For example, as of April 2025, ZipRecruiter reports the following average salaries for relevant digital marketing roles:
- Senior digital marketing specialist: $87,589
- Digital marketing consultant: $90,741
- Senior digital marketing strategist: $102,447
- Senior digital marketing manager: $113,657
With additional experience, senior internet marketing consultants may have the opportunity to pursue positions of greater responsibility, such as advertising manager or chief marketing officer (CMO). These elevated marketing roles command appropriately elevated compensation packages. The data shows that the top salaries generally go to those with solid experience and the up-to-date skills and knowledge businesses need to remain competitive.
Internet Marketing Skills and Education Requirements
A bachelor’s degree is usually the minimum qualification for mid-level internet marketing consultant jobs. Some employers prefer candidates with advanced training or MBA degrees, especially for roles at the senior, management and executive leadership levels.
Individuals wishing to pursue a senior internet marketing career can obtain must-have skills and knowledge by enrolling in an MBA program with a concentration in marketing. Coursework typically covers topics like internet marketing technology, integrated digital marketing strategies, strategic marketing management, organizational behavior, consumer behavior, advanced market research and management information systems. Employers can be confident that professionals with an MBA in marketing have the necessary skills to:
- Analyze online marketing campaigns using web analytic services
- Market and promote a company successfully through methods such as mobile and social media marketing
- Develop online marketing tracking and reporting systems for a variety of organizations
- Use consumer browsing behavior and key analytics to identify critical success factors for internet marketing campaigns
- Leverage advanced knowledge and skills to succeed as a senior internet marketing consultant
Who Can Find Success as a Senior Internet Marketing Consultant?
Professionals with sharp business skills and strong interpersonal abilities interested in a fast-paced, exciting career should consider entering the ever-changing and exciting world of internet marketing. Digital marketing requires knowledge and facility with cutting-edge software, the ability to be agile and respond to rapidly shifting market trends, and a willingness to learn continuously.
The dream of becoming a successful senior internet marketing consultant can be a reality with in-demand skills and advanced education developed through Florida Tech’s online MBA in Marketing program. Adding this respected degree to one’s qualifications can open numerous opportunities in the exploding field of digital marketing.
Learn more about Florida Tech’s online MBA in Marketing program.
