Artificial intelligence is becoming a must-know topic for many professionals, and people are heading online to figure out how to build the right skills. Searches for AI courses, training and degree programs have climbed quickly as workers look for practical ways to keep up with a tech-powered job market. This report, created on behalf of Florida Tech, presents an analysis of Google Trends data detailing the growth in AI education interest since 2023 and identifies the U.S. cities driving the largest spikes.
Key Takeaways
- Search interest for AI-related learning has surged by more than 100% since 2023.
- Searches for “AI MBA” are up 471% over the past year.
- Search terms like “AI online course” (+381%), “AI course” (+299%) and “AI training” (+149%) have seen the fastest year-over-year growth since 2023.
- Atlanta leads the nation in AI education interest, with more than 4,800 searches per 100,000 residents.
Top AI Education Terms Since 2023
Professionals continue to explore new ways to strengthen their digital skill sets as AI becomes more relevant in daily work. Search activity offers a useful window into the types of learning experiences people are seeking. This growing interest reflects a broader shift toward education that supports long-term career adaptability.
- Search interest for AI-related learning has surged by more than 100% since 2023.
- Searches for “AI MBA” are up 471% over the past year.
- Search terms like “AI online course” (+381%), “AI course” (+299%) and “AI training” (+149%) have seen the fastest year-over-year growth since 2023.
The Geography of AI Learning
Interest in AI-focused education varies widely across major metropolitan areas. Some cities show stronger momentum as residents pursue skills that align with technology-driven industries. These regional trends offer insight into where AI learning may be shaping future workforce development.
- Atlanta leads the nation in AI education interest, with more than 4,800 searches per 100,000 residents. Miami followed with 3,762 searches per capita.
Top 10 Cities for AI Education Search Interest per 100,000 Residents
- Atlanta, GA – 4,808
- Miami, FL – 3,762
- Washington, DC – 2,953
- Seattle, WA – 2,789
- San Francisco, CA – 2,606
- Minneapolis, MN – 2,563
- San Jose, CA – 2,481
- Tampa, FL – 2,358
- Denver, CO – 2,188
- Boston, MA – 2,184
Bottom Cities for AI Education Search Interest per 100,000 Residents
- El Paso, TX – 728
- San Antonio, TX – 756
- Fresno, CA – 759
- Fort Worth, TX – 835
- Oklahoma City, OK – 841
- Bakersfield, CA – 859
- Phoenix, AZ – 878
- Mesa, AZ – 901
- Indianapolis, IN – 903
- Memphis, TN – 962
Understanding the AI Skills Landscape
The variation in search interest across U.S. cities highlights how geographic and economic factors may influence the adoption of AI education. Cities with lower per capita search activity may have different workforce compositions, industry concentrations or access to traditional educational pathways, all shaping how residents approach professional development.
These regional differences underscore the importance of examining both high- and low-engagement areas when assessing national trends in AI learning. The data presented in this analysis offers a clearer picture of how workers nationwide are responding to the growing demand for AI literacy in today’s job market.
Methodology
Google Trends search volume from 2023 to 2025 was analyzed on behalf of Florida Tech to measure year-over-year growth in public interest for AI-related education search terms across the 50 most populous U.S. cities. Data was collected in November 2025.
About Florida Institute of Technology
Florida Institute of Technology offers flexible online degree programs designed for working adults seeking to advance their careers in technology-driven fields. Learners can access coursework built for real-world application while receiving support from experienced faculty. Florida Tech’s online Master of Business Administration (MBA) in Information Technology Management program helps students explore the relationship between business strategy and emerging technologies, which aligns closely with growing interest in AI-related education.
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